You’re simply A(/B) test, better than all the tests?

What is the data telling us by exit rates?

Top 10 form pages ordered by highest exit rates

The premise

A/B Test: 50% of users would see the original page and 50% of users would see the variant page

Results — what does the data tell us?

Conversion rate on a day to day basis. Date range: June 11th — July 1st 2020
Modelled conversion rate graph comparing Original to Variant pages

What’s next?

Key updates

Digital Take-up comparison from Public Beta Q1 to Public Beta Q2
Form Starts and Submissions and Conversion Rate charts. Note: Week 22= week commencing 25th May 2020

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