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Alex Christensen
Alex Christensen

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Jan 29, 2021

Google Analytics: 20/20 vision

It’s kinda a big deal. One of the most widely used website analytics services has taken a giant leap forward in the evolution of its product. Google Analytics 4 or GA4 has been described as a major upgrade from its predecessor. …

Google Analytics 4

9 min read

Google Analytics: 20/20 vision
Google Analytics: 20/20 vision

Dec 11, 2020

Whistleblow your own way

Give feedback on care (GFC) continues to bring in strong numbers of submissions on a monthly basis, remaining as the top channel for users to provide their feedback to the CQC. The strength of feedback, however, mainly relies on two indicators, the submissions being deemed of value and secondly, whether…

5 min read

Whistleblow your own way
Whistleblow your own way

Oct 15, 2020

GFC: My charts will go on

Hey all you cool cats and kittens! After 9 glorious months of research, development and insights in its public beta phase, Give feedback on care (GFC) has reached its pivotal moment of assessment to determine if the service is ready to transition from public beta into live. …

6 min read

GFC: My charts will go on
GFC: My charts will go on

Sep 29, 2020

It looks like there aren’t any great matches for your search

Each submission provided through ‘Give feedback on care’ (GFC) is linked directly to a specific service. The quality of the search function is fundamental in allowing users to locate their service with ease. …

6 min read

It looks like there aren’t any great matches for your search
It looks like there aren’t any great matches for your search

Sep 2, 2020

Where do they come from? Where do they go?

As we look to increase our digital take-up, our understanding of Findability of the service becomes ever more important. Are users able to find our service through search engines? What are the key touch points, content items and terms that are driving users to ‘Give feedback on care’ (GFC)? Using…

6 min read

Where do they come from? Where do they go?
Where do they come from? Where do they go?

Aug 17, 2020

No A/B Test for the Wicked

The ‘Give feedback on care’ (GFC) participated in a team based A/B workshop, where we collaborated on potential solutions to address key issues exposed in the data and through user research. The outcome? More A/B testing. The workshop was a great way to bring together innovation from the team working…

3 min read

No A/B Test for the Wicked
No A/B Test for the Wicked

Aug 10, 2020

No campaign, No GFC gain

The CQC public engagement team launched the ‘Because we all care’ on the 8th July 2020 campaign in conjunction with Healthwatch England. The primary aims of the campaign are to increase awareness of the ‘Give feedback on care’ service (GFC) and encourage members of the public to provide their experience…

5 min read

No campaign, No GFC gain
No campaign, No GFC gain

Jul 28, 2020

But I still haven’t found what I’m looking for…

All feedback provided through ‘Give feedback on care’ (GFC) is specific to a particular service. The first step to the form asks users to search for the relevant service. This way, we ensure the information is picked up by the appropriate inspector. …

4 min read

But I still haven’t found what I’m looking for…
But I still haven’t found what I’m looking for…

Jul 15, 2020

Does our data ‘spark joy’?

‘Give feedback on care’ (GFC) uses a number of tools to analyse its performance, observe user behaviour, and provide insights. Therefore, it’s important to ensure that we’re using valid sources of data when reporting. …

7 min read

Does our data ‘spark joy’?
Does our data ‘spark joy’?

Jul 2, 2020

You’re simply A(/B) test, better than all the tests?

One of the key drop off points in the Give feedback on care (GFC) journey is on the ‘Give your feedback’ page. This is the main section that allows users to freely write their comments and concerns on a particular service. It’s also one of the key targets to improve…

5 min read

You’re simply A(/B) test, better than all the tests?
You’re simply A(/B) test, better than all the tests?
Alex Christensen

Alex Christensen

Performance Analyst

Following
  • Care Quality Commission

    Care Quality Commission

  • David Cornforth

    David Cornforth

  • Salma Patel

    Salma Patel

  • Philippa Light

    Philippa Light

  • Rahel Anne Bailie

    Rahel Anne Bailie

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